The Ferrari Watch
There is one complaint you'll often hear from an owner of a Ferrari.
There is too much of Ferrari out there! Unlike a proud owner of a Porsche,
an owner of Ferrari cannot buy accessories that are as exclusive as his car.
Let me illustrate this.
An umbrella, shoes, a t-shirt, pants, a baseball cap, sunglasses,
a "fill the blanks", and of course the Ferrari watch. Although, arguably
the finest car in the world the Ferrari has a strange problem, how to
balance an exclusivity required by the owners and the mass production of
cheap items required by the fans of both the car and Formula One racing team.
Is Ferrari a status symbol or a mass movement?
